On November 20, 2018, Ekakoro Emm used this Nyakundi Report archive column to warn against taking on celebrities in public fights, saying the result often leaves the critic embarrassed while the star keeps the attention.
The piece points to the online clashes involving Nyakundi and Akothee, and the later dispute between Akothee and Alai, as examples of how quickly social media arguments can turn ugly. It also notes that similar rivalries regularly flare up around public figures such as Vera Sidika and Huddah.
Emm says he has long avoided following celebrities closely, arguing that their fame depends on constant attention and that many of their supporters defend them with unusual intensity. In his view, that mix makes celebrity disputes especially dangerous for anyone hoping to win on wit or principle.
The column also broadens the point beyond entertainment personalities, naming Trump, Raila, Uhuru and the Kiunas as figures whose critics often attract backlash. The writer suggests that some fans treat these personalities as symbols of their own missed ambitions and will defend them aggressively.
He further argues that celebrity culture rewards excess, vulgarity and provocation, which is why outsiders rarely come out ahead in a direct confrontation. His advice is simple: choose battles carefully, because the public figure usually has more experience at surviving controversy.
In the closing warning, Emm says people should leave celebrities alone because they live off the attention others give them. He concludes that anyone who tries to fight them publicly is likely to be dragged down to their level and beaten with experience.
