This archive report was first published on 18 July 2019.
Published on July 18, 2019, the social media landscape has undergone a significant transformation in the past decade, with the rise of platforms like LinkedIn, Facebook, and Twitter.
These platforms have revolutionized the way we connect, communicate, and influence each other, both personally and professionally.
LinkedIn: A Professional Networking Powerhouse ¶
Founded in December 2002, LinkedIn has grown to become a popular job-posting site and social media platform, boasting over 630 million registered users.
As a professional networking site, LinkedIn allows users to establish connections with coworkers, supervisors, and colleagues, representing real-world professional relationships in the digital space.
Users can leverage the platform to showcase their skills, experience, and achievements, making it an essential tool for young professionals looking to establish their global social network.
Facebook: A Global Marketing Agency ¶
Founded in 2003 as a social networking site exclusively for Harvard students, Facebook has expanded to become one of the largest marketing agencies in the world, boasting 2.3 billion monthly users.
The platform has been at the center of controversy, particularly with regards to its role in the 2016 presidential campaign and questionable marketing practices.
Despite these issues, Facebook remains a crucial global networking tool for professionals and business owners, offering unparalleled personal and product promotion to billions of eyeballs.
Twitter: A Virtual Arena for Discourse and Marketing ¶
Founded in March 2006, Twitter has become a platform for athletes, politicians, influencers, and common people to interface and engage in debate, boasting 321 million active users as of February 2019.
President Barack Obama was the first major politician to utilize the site's format, which allows users to follow one another and send 280 character 'tweets,' expressing their thoughts and opinions.
Twitter has since become a virtual arena for discourse, marketing, and protest, offering users the unique ability to cultivate a following and directly interact with their followers.
