Kenya's avocado and banana industry is set for a major boost following the launch of the Avocado and Banana Digital Media campaign. The campaign aims to increase sales through improved communication with clients and connection to global markets.
According to the Fresh Produce Consortium of Kenya, avocado and banana exports earned the country Ksh. 17 billion last year. The strategy will guide farmers on best practices to exploit digital tools and improve access to Kenya's avocado and banana in the global marketplace.
Speaking during the launch, Okisegere Ojepat, CEO of the Fresh Produce Consortium of Kenya, emphasized the need to increase production of good quality avocados and bananas, develop and maintain high-quality post-harvest handling facilities and processes, and market produce with the right dry matter.
"To grow the market and meet our plans, we must increase production of good quality avocados and bananas developing and maintaining high quality post-harvest handling facilities and processes. We must market our produce with the right Dry Matter of 24% and above," he stated.
Joseph Omwanda, Jomo Kenyatta International Airport manager Freighter Product and Development, added that the partnership with foreign missions and embassies will enable tripling of exports in the next four years.
"These two fruits deserve to be backed with budgetary support by all stakeholders both in government and private sector. This partnership will go a long way to unlock our potential as a nation to increase and grow our domestic and export market as we sought to find lasting solutions that will benefit all stakeholders in the value chains," he said.
