On May 30, 2022, I&M Bank Limited launched an enhanced set of customer solutions under its iMara 2.0 strategy to meet the financial needs of its Corporate, MSME, and retail customers.
The new value propositions will support the Bank's strategy of deepening penetration into the Retail and MSME segments through tailor-made customer solutions. The Bank has identified four customer segments: 'the Game Changer' – Small Medium Enterprises (SMEs) and Micro, Small, and Medium Enterprises (MSMEs); 'the Industry Shaper' – Corporates; 'the Legacy Builder' – high net worth and premium clients; and 'the Dream Chaser' – young professionals.
Initially, the Bank is introducing two new transactional accounts for Personal and Business clients, namely, Pay As You Go (PAYG) and Club account. Current I&M customers will be upgraded to the new accounts based on their transactional needs and lifestyle requirements.
Commenting on the development, Kihara Maina, CEO, I&M Bank Limited noted, “We aspire to be more than just a bank, rather we seek to be a financial partner that strives to impact and grow with our customers through the provision of reliable and convenient digital solutions.”
The new solutions look to support business growth, primarily through the customer-centricity offered by digitization. The Bank has rolled out unsecured lending for its retail, MSME, and SME customers, which will soon be availed on the I&M On-The-Go (OTG) platform.
Additionally, the new value propositions come with wealth management and insurance solutions as well as redeemable loyalty points on all POS/E-commerce transactions, with cashback rewards for the Bank's retail customers.
