EABL to Set Up KSh1 Billion Microbrewery in Ruaraka ¶
East African Breweries (EABL) has embarked on a significant project to establish a KSh1 billion microbrewery in Ruaraka, Nairobi. The facility, which is expected to be opened to the public by December, will serve as an innovation center for alcoholic and non-alcoholic beverages.
The microbrewery, located next to the Tusker brewery, is projected to cost KSh1 billion and will consist of a microbrewery, taste room, taproom, and a flagship store. The construction was commissioned on Monday by Group Chief Executive Officer and Managing Director Jane Karuku.
Speaking during the event, Karuku said, “Through this facility, EABL seeks to shape the future of the alcoholic beverage sector in the region through the development and release of craft and novelty beers.”
The microbrewery will provide an immersive experience into the century-old journey of delighting consumers and shaping the alcoholic beverage landscape. It will encompass the EABL journey at every touchpoint of the venue, stimulating local interaction and international awareness of the brand.
The facility will include brewing facilities, a taste room, a taproom, and a world-class beer garden. There will also be a flagship store accessible to the public, which will function as a souvenir joint to allow consumers to purchase EABL brands and branded merchandise.
“Our ambition is to have this facility join the league of top tourist attractions in Kenya; offering a world-class brewery visitor experience that has never been seen before in the East and Central African region,” said Karuku.
