On May 29, 2022, Zoho Corporation, a leading global technology company, unveiled Zoho Marketing Plus, a cutting-edge platform designed to streamline marketing operations and drive business growth.
The innovative platform empowers marketing teams to build continuous and consistent experiences for end customers and deliver more personalized journeys through improved collaboration, streamlined project management, and unified digital brand asset creation.
According to Veerakumar Natarajan, Country Manager for Kenya, Zoho, "Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI."
By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximizes productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs.
The platform includes a vast array of integrated capabilities aimed at helping digital marketers achieve greater results through simplified processes, tighter collaboration, shared assets, and consistent data.
Key features of the platform include:
- Strong marketing automation capabilities powered by AI-driven data analysis
- Omnichannel engagement to drive better connection with customers and brand engagement
- Supported integrations with third-party solutions for seamless data sharing
- Accurate and real-time measurement of marketing ROI
