May 23, 2022, marked the beginning of TikTok's foray into the gaming sector, with the company reportedly testing in-app gaming capabilities in Vietnam.
According to sources, the popular video app is exploring the possibility of allowing users to play games directly within the app, a move that could potentially attract more advertising revenue.
Asia's thriving gaming industry has long been a lucrative market, and TikTok's entry into this sector could make it a significant player in the gaming space.
While the company has not confirmed testing in Vietnam or its broader goals, it has stated that it is working with third-party studios and collaborations to develop HTML5 games.
Notably, TikTok users have previously been able to stream games but not play them in-app, a limitation that the company may be looking to address with its new gaming initiative.
It is worth noting that TikTok will need to obtain necessary permits to feature games on its app, in accordance with local legislation.
Revenue from advertisements will be divided between the developers and ByteDance, TikTok's parent company, a move that could potentially create new revenue streams for the app.
