On March 25, 2022, Uplive, a popular livestreaming platform, made history by receiving a brand appreciation award from Rotana, a leading Middle East-based media group.
The Rotana award is a testament to Uplive's industry-leading innovation and commitment to culturally-appropriate content that resonates with its users.
Uplive's innovative approach to social entertainment has been recognized by Rotana, which awards brands and campaigns that deliver exceptional and ethical consumer experiences.
The award comes on the heels of Uplive's unveiling of its first-ever television commercial for the Middle East region, which aired on Rotana.
Speaking after receiving the award, Andy Tian, co-founder and CEO of Asia Innovations Group, said, "We are delighted to receive this recognition by Middle East's leading media group Rotana – a gesture that will serve as an inspiration to the team behind Uplive."
Uplive has experienced remarkable growth in the Middle East, attracting plenty of GCC-based livestreamers, driven by the ballooning appetite for Arabic content.
The platform has also supported the local gig economy by enabling local content creators to make meaningful income from the comfort of their homes using their mobile phones.
Uplive offers a seamless user interface that strictly follows local customs, including safe voice chat rooms, virtual gifting, and real-time translation.
