This archive report was first published on 13 July 2019.
On July 13, 2019, Cadbury's launched a campaign to celebrate the generosity of Kenyans, who have been ranked among the 10 most generous nations in the world.
A recent report by the UK-based Charities Aid Foundation ranked Kenya eighth out of 146 countries in three key criteria: helping a stranger, donating money, and volunteering for good causes.
Cadbury's new brand positioning, which has already been launched in other parts of the world, evokes the brand's origins as a family company, anchored on the principle of generosity.
