This archive report was first published on 12 July 2019.
July 12, 2019, marked a significant shift in the Kenyan music industry. The rise of new musicians has led to a surge in collaborations, with legends embracing this strategy to stay relevant.
From Ethic to Ochungulo Family, and even King Kaka, collaborations have become the new norm. The success of these collaborations can be seen in their remixes, which have catapulted them to new heights.
King Kaka, a veteran in the industry, has also turned to collaborations to revive his career. His recent features with Kansoul and Butita and Dj Shiti have been a game-changer, outperforming his single releases.
As the music industry continues to evolve, collaborations have become a necessary evil for artists to survive. Even established artists like Otile Brown and Arrow boy are leveraging collaborations to expand their market.
With the industry changing at a rapid pace, it's no wonder that collaborations have become the new survival strategy for musicians.
Why Collaborations are Key to Survival ¶
Collaborations offer a unique opportunity for artists to tap into new markets, expand their fan base, and stay relevant in a crowded industry.
By merging with new artists, legends can breathe new life into their careers and stay competitive. As the music industry continues to evolve, collaborations will remain a crucial factor for artists to survive.
