This archive report was first published on 11 July 2019.
On July 10, 2019, Snapchat announced the launch of Creator Shows, a new format that delivers regularly published content from some of its most popular stars.
The company aims to capitalize on its strong ties to young viewers, reaching 90% of all 13-24 year-olds and 75% of all 13-34 year-olds.
Creator Shows will provide a way for popular creators to extend their reach and keep them invested in building their businesses on Snapchat through monetization, similar to YouTube.
Snapchat will provide a revenue share of advertising for Creator Shows, with industry sources suggesting a standard deal of 50% revenue share, but this can vary.
Creator Shows will be first-person, vertical video shows with themes like beauty, fitness, dance, fashion, and more, and will appear on the Discover page, to the right of the camera.
Studios partnering with Snapchat on this include Brat, BBTV, and Studio71, and some of the celebrities and influencers on the Creator Shows include digital native creators, personalities, athletes, Hollywood icons, and A-list comedians.
The shows will air for three- to five-minute and will have eight to 10 episodes per season, starting this summer, and will range from sitcoms to mockumentaries to animation.
