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Fake News Threatens Media Industry Credibility

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Nyakundi Report

Newsroom 2 min read

This archive report was first published on 10 July 2019.

Kenya's media industry is facing a significant challenge in the form of fake news, which is eroding its credibility and denting its image.

A report by TIFA Research, released in Nairobi on Wednesday, highlights the growing concern of fake news and its impact on the media industry.

The report notes that while the media remains a powerful medium of communication, fake news is a major obstacle that needs to be addressed.

According to the report, competition from global digital media platforms such as Netflix and Showmax, as well as the growth of digital media, are eating into Kenya's advertising market share.

The report also indicates that the media is under pressure to develop content that promotes national development and social cohesion.

Meanwhile, a survey conducted by IpsosKenya on behalf of the Kenya Alliance of Resident Associations (KARA) has found that 80% of Kenyans feel that taxes charged at the county level since devolution have gone up.

However, the survey also found that 59% of Kenyans say the economic development in the counties has gone down.

On Public Participation, the survey found that 75% of respondents associated participation in county meetings and in county budget processes with public participation.

Uasin Gishu county had the highest number of respondents who associated public participation with participation in county meetings and in county budget process.

On Ease of doing business and status of entrepreneurship, the survey found that 32% of respondents have a concern when it comes to revenue generation within their county government.

Majority of respondents mentioned that there are too many taxes/levies with the way their county is generating revenue.

On Human Development Indicators, the survey found that 61% of respondents mentioned that National government is responsible for education.

Since introduction of devolution, most respondents feel that access to various services has improved.

With introduction of devolution, access to education has improved for most (64%) respondents.

On Environmental Trends, the survey found that 67% of respondents mentioned that forest conservation is the most known area of conservation and protection of the natural world.

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