Skip to main content

Betting Agency Revives Suit to Reimpose Tough Advertising Regulations

N

Nyakundi Report

Newsroom 2 min read

This archive report was first published on 9 July 2019.

On July 9, 2019, the Betting and Licensing Board filed a petition to revive a suit that had led to the quashing of regulations banning outdoor and social media advertising of gambling.

The board, which regulates the industry, claimed that the court decision declaring the regulations null and void was made without its participation and input.

The regulations, which were introduced on May 2, 2019, banned the advertising of gambling between 6am and 10pm, as well as the endorsement by celebrities, in an effort to curb the sharp rise in betting that the State says has become a problem for the youth and the poor.

According to the board, the case proceeded to judgment without its participation, and it is seeking to revive the matter for fresh litigation and determination.

On May 28, 2019, Justice John Mativo ruled that the directive on banning advertisement on betting and gambling was not procedural and reasonable.

Under the quashed rules, any gambling advertising will need the regulator's approval and will be required to contain a warning message, which must constitute a third of the advertisement.

Investors and betting firms had until June 30, 2019, to comply with the new regulations or face closure, the State had warned.

The rules were meant to curb the growth in gambling, which has grown rapidly over the past five years, raking in Sh200 billion in annual sales, according to official data.

Be the first to react

Support

Support this reporting

M-Pesa support recorded against this story.

Send support →

Stay close

Get the briefing

Major updates by email. No spam.

Get email brief →

Share

Save share card

Download a clean portrait card for sharing.

Save image →