This archive report was first published on 5 July 2019.
July 4, 2019 - Nairobi, Kenya - In today's competitive market, businesses are turning to customer loyalty programs to drive growth and customer retention.
Marketing Officer Caroline Wanini at Hotpoint Appliances emphasizes the importance of engaging customers and rewarding their loyalty. 'In today's market place, it's not just about receiving money or selling a product; you have to engage that customer and offer a reward for shopping with you,' she says.
Hotpoint Appliances, along with other companies like Samsung and LG, has implemented various methods to boost customer relationships, including developing emotional connections, building online forums, and leveraging social media.
Charles Kimari, a representative from Samsung Electronics Limited, suggests that releasing affordable devices that cater to the entire customer base can also be an effective strategy.
LG has also recommended offering longer warranty periods to make customers feel safe and secure. 'What companies need to do to win customers is give warranties like two years or more,' says Marketing Manager Maureen Kemunto.
