This archive report was first published on 16 September 2021.
September 16, 2021, marked a significant milestone for Safaricom's social media presence, with the telco launching a new campaign dubbed 'The Future of Money.' The campaign, which has been trending on Twitter, focuses on the company's MPESA app and its potential to revolutionize the way people conduct financial transactions.
However, not everyone is convinced that Safaricom's intentions are pure. Critics argue that the company's efforts to promote the MPESA app are actually a ploy to force smartphone users to download the app, thereby limiting their options and stifling competition.
One of the key concerns raised by critics is the fact that Safaricom has been accused of stealing a utility model from Kibo Capital Group Limited. Despite a court order to cease using the stolen utility model, Safaricom has continued to promote it through its MPESA Bill Manager service.
As Safaricom continues to push its 'The Future of Money' campaign, it remains to be seen whether the company will address the concerns raised by critics or continue to prioritize its own interests over those of its customers.
