This archive report was first published on 2 July 2019.
July 2, 2019 - National Media Group (NMG) is reviving its Swahili TV station, QTV, in a move aimed at regenerating the media house. The decision marks yet another step by CEO Stephen Gitagama to transform the company.
According to NMG Board chairman Wilfred Kiboro, the media house now has adequate resources to support the relaunch and is planning to introduce more innovative products. QTV currently airs NTV content on pay TV channels.
"We want to re-launch it as a standalone television channel...we are very optimistic about this group's future given the resources we have at our disposal and the innovation we have seen among our young people," Kiboro told shareholders at the 56th Annual General Meeting.
QTV was shut down alongside Nation FM and QFM in Kenya as well as KFM in Rwanda in 2012 as part of a strategy to transform the company into a modern 21st-century digital content company. The move rendered over 100 journalists and other personnel redundant.
It is unclear how NMG plans to remodel QTV to make a mark in the congested TV scene in the country. The media house, however, continued to maintain a live signal and online presence despite closing the radio stations.
