This archive report was first published on 2 July 2019.
On July 2, 2019, Commercial Bank of Africa (CBA) launched a series of events called PassionEnt to provide financial advisory sessions to budding entrepreneurs through its digital banking service, Loop.
Loop, launched in March 2017, is a mobile and web application that allows for online account opening anytime, anywhere. It comes with a MasterCard Debit Card that is internationally accepted and linked with exciting offers.
During the event at Garden City Loop Store, CBA brought in Kenyan afro-pop band Sauti Sol to share their stories of how they turned their passion into enterprise. Customers also received financial management tips from a financial expert from Centonomy.
"The purpose of these events is to network and provide expert financial advice in partnership with Centonomy," said Eric Muriuki, CBA's General Manager – New Business Ventures (NBV). "Hearing about the business experiences from the successful Afro Pop band Sauti Sol and their peers who have succeeded or are succeeding, will drive them to continue to pursue their passion."
According to Bien from Sauti Sol, "The clear separation between business and personal finances while you grow your side hustle to enterprise instils the necessary discipline required and is one of the key steps for a successful business."
Over 100 customers attended the event, which was also livestreamed to a wider audience. The event featured interactive sessions, inspiring true life stories, and discussions on how to manage finances as an entrepreneur.
