This archive report was first published on 1 July 2019.
On the back of strengthened trade relations between Kenya and South Africa, Idea Hive, a South African brand storytelling agency, has partnered with Red Fox Communications to provide essential brand and digital storytelling services to the African continent.
According to 2018 statistics, 31 percent of South Africa's total trans-African exports went to Kenya, highlighting the growing economic ties between the two nations.
Speaking at the 3rd Kenya Trade and Investment Summit in Johannesburg on April 4, 2019, Kenyan Cabinet Secretary Amb. Monica Juma emphasized the importance of the private sector in driving trade and investment growth, particularly through the African Continental Free Trade Area (AfCFTA).
The partnership between Idea Hive and Red Fox Communications aims to provide South African businesses in Kenya and those looking to enter the Kenyan market with a native solution to their marketing, digital, advertising, and communications needs.
Red Fox brings a proven track record and in-depth understanding of the local business environment, while Idea Hive contributes its strategic and implementation expertise, as well as intuitive Key Performance Indicators (KPIs).
‘The partnership with Idea Hive represents a significant step forward in the evolution of our business by giving access to resources previously unavailable to our business partners,' said Mbugua Ngugi, Founder and Business Development Director at Red Fox.
Red Fox Communications will rebrand as Red Fox Communications / Idea Hive, with the venture set to be launched to Kenyan and South African businesses in Nairobi in early July 2019.
