This archive report was first published on 30 June 2019.
June 30, 2019, marked a significant shift in the way we approach health and wellness. As the world grappled with the surge in non-communicable diseases linked to behavior and habits, the government launched the universal healthcare initiative to upgrade and equip public hospitals.
However, research has shown that government-led initiatives often face mistrust, and people tend to listen to entities that live with them and show an interest in their daily living. This is where brands come in, as they have a unique opportunity to apply their influence and positively shape lifestyle choices.
Brands can utilise social media, email, video, and blog content to educate the public on healthy habits and promote wellness. They can also use their goodwill to impact society through simple adjustments to their communication, such as incorporating cause-driven campaigns with wellness cues or adding their voices to observances.
Locally, corporates have boldly come into this space by encouraging healthy habits and activities. They are now involved in curriculum formulation and initiatives like oral health campaigns. However, much more can be done to create sustainable solutions that are mutually beneficial to companies and their clientele.
As the corporate sector embarks on the 'wellness revolution,' it's clear that brands can play a major role in protecting the health of their customers. After all, they operate and survive because of people.
The writer is a communication consultant.
