This archive report was first published on 29 June 2019.
Kenya, a country steeped in history and renowned for its natural beauty, is set to become an alternative destination for tourists, thanks to a new marketing campaign launched by OPPO, a leading smartphone brand.
The campaign, dubbed OPPOMAGICALTOUR, aims to engage with consumers across the country and showcase the country's rich history, natural beauty, and cultural elegance. To kick off the campaign, OPPO has partnered with popular DJ Mo for a 7-day familiarization trip to explore the country's finest destinations.
According to Muthoni Wachira, PR & Communications Manager of OPPO Kenya, the campaign is an opportunity to build a better brand story.
